Strategy Headline: Plenty of Fish is making
their platform a safer place to date by
eliminating Master baiters.
their platform a safer place to date by
eliminating Master baiters.
Problem: Plenty of Fish has a reputation for
having a large number of fake accounts,
scammers, and catfish.
having a large number of fake accounts,
scammers, and catfish.
Insight: Scammers use multiple tactics to try
and bait unsuspecting users.
and bait unsuspecting users.
Opportunity: By identifying these
scammers and labelling them as Master
baiters we can make plenty of fish a much
safer place to date.
scammers and labelling them as Master
baiters we can make plenty of fish a much
safer place to date.
Inspiration
